adidas Runners Partners with Menos Mas Mob for a Women's Month Run Challenge
adidas Runners Partners With Menos Mas Mob to Launch The 24 in 24 #OurMonthOurWay Challenge
In Conjunction With adidas' Runtastic App, The Global Campaign Celebrates Women's History Month
NEW YORK, March 8, 2019-- adidas Running teams up with wellness collective, Menos Mas Mob to kick off the 24 in 24 Challenge on March 8th, International Women’s Day. Feeling the need to celebrate the strength of women for more than just a day, the challenge originated in 2017 by runner and wellness enthusiast Annya Santana of Menos Mas. The 2019 #OurMonthOurWay Month long campaign will unite and empower women globally through the power of running.
The 24 in 24 Challenge invites runners from around the globe to run together in celebration of Women’s Month and raise awareness in support for women’s rights. To get involved, runners can sign up for the 24 in 24 Challenge on the adidas Runstastic app, and run 24 miles throughout the month to complete the challenge. Women are encouraged to join Runstastic’s motivating community, making running a tool, conversation starter and form of inspiration. The #OurMonthOurWay campaign encourages women to run a mile each day and invite their friends, family and colleagues to join in the challenge.
"I began this challenge to show the world the strength and unity of women on a global level,” said Annya Santana of Menos Mas "I am excited to partner with adidas Runners for the 24 in 24 challenge that will show people everywhere the power of women on their own terms."
From the streets of the Bronx to the pavements of Paris, Saudi Arabia, Australia, Seoul, Moscow, Mumbai and Los Angeles, communities of runners, ambassadors and influencers will join in the global movement to raise awareness of the #OurMonthOurWay Challenge. Following the challenge, Menos Mas Mob will premiere a short film highlighting fearless women, an incredible journey and empowering stories from local run communities.
For more information about Menos Mas and the #OurMonthOurWay Challenge follow Menos Mas Mob on Instagram .